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Food, Glorious Food Biz Recap


Food, Glorious Food Biz took place on December 3, 2013 from 9:00am-3:30pm @ Los Angeles Federal Reserve.

There’s no better place to grow food, explore food innovations or market food than in California. And that means opportunity, so it’s no wonder CAMEO members are serving women who want to be in the food business. Plus, women entrepreneurs are the nation’s secret ingredient in the recipe for economic growth. Women-owned firms continue to grow in number at rates exceeding the national average and represent the fastest growing segment of new businesses in California. That’s why our fifth annual women’s symposium focused on the food industry: business opportunities, financing and policy.

Relationships were the theme of the day. Evan Kleiman (bio, host of KCRW’s Good Food, cookbook author, Jerry Garcia of cooking - see photo below, right), our opening panel moderator and closing keynote brought us full circle with a life lesson about connections. When the LA Food Policy Council was formed, all of the diverse stakeholders who should be in the room were – from the farmers to the policy makers. She felt the energy change. She became a believer in the power of collaboration, a power that can result in opportunity, positive change, and solutions.

Thanks to the wonderful speakers and the engaged participants.  The CAMEO staff found it very gratifying that member organizations and their clients were highly engaged and lots of business networking was sparked.

Morning Program

Evan Kleiman (right) moderates a panel discussion on food policy in Los Angeles and California that highlight business opportunities including street vending, corner store conversions, healthy food procurement, food hubs and cottage kitchens. From l to r: Clare Fox, Dr. Glenda Humiston, Taylor Giroux .The morning started off with a spirited panel discussion on food policy in Los Angeles and California that highlight business opportunities including street vending, corner store conversions, healthy food procurement, food hubs and cottage kitchens.  (See below for information on panelists).

“Since 2008, people want to do business differently,” said Dr. Glenda Humiston, who speaks with people from all over California.  ”They want to bring money home; they want to connect with their neighbors.”  In order to build a Do-It-Yourself economy – one where people rely on their own region’s resources to create jobs and a sustainable local economy, “what’s missing is infrastructure to make things work.”

Here are some of the ideas that would ‘make things work’ that were brought up in the session.

Business opportunities

  • Connect consumers to small businesses to policy makers
  • Distribution access for local businesses
  • Aggregate the purchasing power of small business markets
  • Fill in the supply chain, e.g. slaughterhouses
  • With the passage of the Urban Agriculture Incentive Zones Act (AB 551), landowners with underdeveloped land can partner with an urban farming entrepreneur.  The landowners’s property tax will be frozen at the average per-acre value of irrigated cropland in California.

Other value added opportunities

  • Turn more food banks are into food hubs; some are serving as local aggregators, distributors, opening cafes, etc…
  • Teach food literacy in middle school and high school.
  • Provide incentives for successful businesses in the food industry to 1) provide sustainable education internships  and 2) open smaller scale, identical versions in low income areas as an engine of economic growth.
  • Strengthen the Healthy Neighborhood Market Network that came out of the LA Food Policy Council’s work.  The idea is to connect small market owners with policy makers, entrepreneurs, distribution networks for a win-win for everyone.

Overcoming legislative obstacles

  • Policy needs to catch up with innovations on the ground. Some progress has been made, but there remains a lot of room for improvement.
    • The cottage kitchen law was born after the LA County of Public Health shut down a breadmaker, who was selling bread made in his home to local restaurants.
    • School districts and restaurants are interested in renting out their kitchens in off hours but the liability concerns need to be ironed out.
  • Policies follow the money pipeline. For example, Evan Kleiman warned that the new FDA food safety rules are going to run the small farmers out of business.


  • Evan Kleiman (bio, at right in above photo), Host of KCRW’s Good Food, cookbook author, Jerry Garcia of cooking – moderator
  • Clare Fox (bio, photo 2nd from left), Director of Initiatives and Partnerships for the Los Angeles Food Policy Council.
  • Glenda Humiston (bio, photo above center), State Director, California Rural Development, U.S. Department of Agriculture
  • Taylor Giroux (bio), Office of Assemblyman Mike Gatto (AD 43).


Moderated by Constance Anderson, director of the Pacific Coast Regional SBDC and CAMEO board member, Marifel Deocampo (LA County of Public Health) and Naldo Peliks (Centro Community Partners) gave presentations on specific tools for entrepreneurs.

Marifel Deocampo walked attendees through the process of setting up a cottage kitchen operation in LA County. Visit the Los Angeles County’s Cottage Kitchen webpage for more information or call 626.430.5560 for class A food operations (dry goods) or 626.430.5400 for Class B food operations (food and milk).

Constance was super impressed with the Mobile Entrepreneurship Toolkit brought by Naldo Peliks (bio). What Naldo and his team have created is a game changer in business technical assistance delivery and has enabled them to reduce that delivery time by 80%. Their apps help business owners with their financial statements, credit plans, loans and business plans.

Lunchtime Keynote

Liza Braude-Glidden and friends on importance of relationships in businessAfter everyone quieted down from a lunchtime of networking and card exchanges, Liza Braude-Glidden (bio), Co-Founder and Creative Director of Beanfields Bean and Rice Chips, showed by example the theme of the day – relationships – when she invited four women up to the dais for her keynote. She started off…

Food is always a conversation. Entrepreneurship is always about relationships. We women tend to excel at both…. As women, we understand that connecting with more and more people in more and more beautiful ways is what makes life worth living. And it’s also how we get things done in business.

Liza stressed the importance to connect to become larger than just one person, to think big.

Liza posed five questions to think about:

  • In your food conversation, what are the ten most important relationships you can nurture?
  • What businesses are you enthusiastic about? How can you co-promote with them?
  • What groups might help you to think locally and globally and join a larger conversation?
  • How do your passions and your food entrepreneurship combine?
  • What’s one change that you are uniquely positioned to make for the future of food?

Afternoon Program

Daniella Sawaya from La Cocina in SF Nancy Halpern IbrahimStacey Sanchez, president of the CAMEO Board of Directors, moderated a discussion about incubating in urban spaces, challenges and successes with:

Daniella Sawaya (bio photo left), Program Coordinator, La Cocina (story of what La Cocina does through the eyes of two entrepreneurs) and
Nancy Halpern Ibrahim (bio, see photo right), Executive Director, Esperanza Community Housing.

Nancy’s economic development program within Esperanza, El Mercado La Paloma, was developed for and by the community. Originally funders wanted to have an anchor, but El Mercado said, no, that’s not our goal. Their goal is to provide sustainable, stable economies for families in an area that experiences 21-30% unemployment in a good year. El Mercado is a vibrant community gathering space that also provides affordable retail opportunities, technical assistance, start-up capital and support. Mercado La Paloma seeks to create business ownership opportunities and living wage jobs in our community. The average business spends seven years in El Mercado before moving out. They aren’t an incubator, although some businesses do grow and need more space than El Mercado can accommodate.

La Cocina does incubate businesses and helps them become self sufficient. Many of La Cocina’s clients have become extremely successful and perhaps this is because of the organization’s screening process. The screen on low income, product viability, entrepreneurial readiness and community spirit.

Both programs do tremendous work in enabling low-income families to be lifted out of poverty and into the middle class. The challenges their clients face in urban areas include high costs of rent, capital, more regulation, navigating the permit process, more competition.

Closing Keynote

Evan Kleiman left us with some words of wisdom about the changing nature of the kitchens (that can be applied to all businesses).

In men-dominated kitchens, chefs were insular.  They didn’t share, they didn’t ask each other for recipes.  As women rose through the hierarchy of chefs, kitchens became less rank-oriented and more about building consensus.   When farmer’s markets started proliferate, these women chefs would bump into each other and – lo and behold – have conversations.  They’d see what each other were buying, they’d trade preparation tips.  They became less competitive and proprietary.  The SF Chronicle held an experiment called the Baker’s Dozen. Thirteen chefs were given the same cake recipe and sent off to bake. If having such a proprietary recipe was the element that made you a good chef, we would have expected all the good chefs to come back with the same yummy cake. But thirteen different cakes came back.  Lesson:  share, the more you hold in, the more you are cutting off from yourself – connect and collaborate!


*More resources mentioned in Liza’s keynote:

Social Venture Network
B Corp
The Non-GMO Project
Hub LA
The Orange Line

‘Shop Local’ Movement

Local small businesses need three basic things to start, grow and thrive: connections to customers, small amounts of capital,
business coaching and training. This holiday season, CAMEO supports ‘Go Local’ campaigns that support small business and the microbusiness development infrastructure that sustains them.

Campaigns That Promote Local and Independent Businesses:

  • Shop local on Small Business Saturday
  • Take the pledge at Independent We Stand
  • Find local bookstores at IndieBound
  • Make one purchase of $50 in 3 stores with the 3/50 Project

“By shifting the focus of holiday shopping to locally owned, independent businesses, we seek to build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience,” said Claudia Viek, C.E.O. of CAMEO.

Anil Rupasingha of the Atlanta Federal Reserve found that “local entrepreneurship matters for local economic performance and smaller local businesses are more important than larger local businesses for local economic performance.”

Civic Economics has studied the costs and benefits to cities, both large and small, of locally-owned businesses versus larger chain stores. They find that overall, locally owned businesses generate more money for a community than chain stores, as the profits generated by the businesses stays within the local community instead of draining away up the chain.

CAMEO’s mission is to grow a healthy, vibrant, thriving environment for all entrepreneurs and start-up businesses by advancing the work of our statewide member network – the over 160 organizations, agencies and individuals dedicated to furthering the growth of micro-businesses in California. Last year, CAMEO member organizations assisted the creation of 21,000 businesses that created 38,000 jobs.

Nancy Halpern Ibrahim Bio

Speaker for our Women’s Symposium – Food, Glorious Food Biz.

Nancy Halpern Ibrahim

ED Esperanza Housing,

Nancy Halpern Ibrahim, MPH, has led Esperanza Community Housing Corporation as the Executive Director since November 2006. She joined Esperanza in 1995 as the founding Director of Health Programs and designed Esperanza’s model Community Health Promoters Program, which has graduated 416 bilingual Community Health Promoters/ Promotores de Salud over the past eighteen years. As Executive Director, she leads a staff of 28, addressing five major program areas: Affordable Housing, Health, Environmental Justice, Economic Development, and Art and Culture.

Ms. Ibrahim’s efforts have been central to pioneering environmental health strategies in the region, and to advancing the reputation of Mercado La Paloma, Esperanza’s economic development venue, as a cultural and culinary hub. Esperanza’s Community Health Promoters programs have engendered pioneering community health initiatives such as the South Los Angeles Healthy Homes Project, Better Neighborhood/Same Neighbors, the People Not Pozos campaign that struggles against oil and gas extraction activities in residential neighborhoods, and the South Los Angeles Health and Human Rights Coalition.

In 2011, Ms. Ibrahim was awarded a Durfee Foundation Sabbatical. In May 2006, she received the “Helen Rodriguez-Trias Award for Excellence in Community-Based Women’s Health Leadership” from the California State Office of Women’s Health. Since 2005, Ibrahim has been a founding Board Member of T.R.U.S.T South LA. In 2003, Ms. Ibrahim was welcomed into the UCLA School of Public Health’s Alumni Hall of Fame, recognizing “outstanding accomplishments in community-based health programs, including community health education and training.” Ms. Ibrahim received her Master of Public Health degree from UCLA, and has worked as a social justice activist in the field of women’s health and development for the past twenty-nine years.

Esperanza Community Housing Corporation is a nationally-recognized nonprofit founded in 1989, that empowers the hardworking, low-income families of South Central LA to build healthier lives for themselves. With a holistic approach that includes housing, health, education and employment, Esperanza partners with residents and other organizations to fight the interlocking problems of poverty. Esperanza has worked for over 24 years to build safe, quality housing that is affordable to low-income families. Its Promotora de Salud (Community Health Promoter) program trains community members to improve the health of families while preparing them for employment opportunities in the fields of health and social service. The Mercado La Paloma, Esperanza’s cultural and culinary hub, spurs economic development and is home to sixteen first-time small family-owned businesses and six community serving non-profits.

Open Letter About Healthcare

This comes from our friend Joanne Steele on Obamacare.

Dear Friends,
This is about health insurance. Please read on, it’s important.

In the New York Times today the lead story is about how one party is turning The Affordable Care Act into a political toy, and before you are taken in by their message, please get the facts. This is your future that is in play.

I take this very personally because as a young family, Ed and I couldn’t afford health insurance. We were self employed, and our income was not enough to afford the huge monthly insurance bill, buying on the open market. And, with Ed treating high blood pressure, and me having been regularly treated for an undiagnosed cough, were had pre-existing conditions that made in impossible for us to get coverage anyway.

So we raised our kids without insurance, dodging a bullet everyday that went by without a serious illness. It affected everything we did. Ed no longer skied. Our kids’ activities were curtailed during flu season. We didn’t understand how much living without health insurance controlled our lives until we were freed from that burden as senior citizens on Medicare.

You are being bombarded by political messages to discourage you from signing up for Obamacare. Before you decide to cave to those messages, please get the facts. Obamacare has been successfully tested in Massachusetts for years as Romneycare. It also had a slow rollout. The big difference is that for Massachusetts, the opposing party, the Democrats, dropped their opposition and went to work to make the plan work for the people. Multiple fixes were needed and were handled quickly and efficiently as they came up.

This program isn’t perfect, but it is better than the system we have. As the Massachusetts model shows, it can be updated and changed as needed, with the commitment and dedication of both parties – we still need to work on that one.

But if you are uninsured, you shouldn’t wait. By signing up you help yourself. And by signing up you send a message to our seriously broken Congress that you want this to stop being a political football.

It may take some time to get through the signup process. Some – a very few of you – may have to pay more for your Affordable Care Act policy than you do for the high deductible catastrophic policy you now have. But if you look at the fine print, you’ll see that you also get more covered. Most of you will receive the peace of mind I raised my family without. You’ll be able to see a doctor when you need to. You’ll be able to get wellness checks you may be avoiding because of the cost. And if, god forbid, something happens, your illness won’t bankrupt your family.

If you depend on Fox News for your news and information, you are not getting the full story. if you depend on news sound bytes from any news agency, you may think that Obamacare is the worst thing since communism. It’s not. If you’re unsure, google the Massachusetts healthcare plan and get some facts.

Please don’t wait to get health insurance until you’re old enough to qualify for Medicare, like I did. It’s too much to risk, now that there is an alternative.

If this moves you to consider taking action please take a moment and let your own friends know. As I said, this shouldn’t be a political issue. Countering the political message must be done friend to friend, one person at a time. But it’s worth it.


“Food, Glorious Food Biz”

CAMEO Hosts “Food, Glorious Food Biz” for microbusinesses

Small business owners or wannabes in the food industry can learn about business opportunities and trend at the Los Angeles Federal Reserve on December 3, 2013.

CAMEO hosts “Food, Glorious Food Biz” on December 3, 2013 at the Los Angeles Federal Reserve.

“California feeds the country and much is being done here to build and support the infrastructure of the food industry and enable small businesses,” said Heidi Pickman, CAMEO’s Communications Director. “New legislation being introduced by Assembly member Gatto, work on regional food hubs, capacity building for low income food entrepreneurs, new efficiency apps – they are some of the examples of the innovation and creativity being applied to create business opportunities in the food industry.”

The one-day symposium will bring together resources that will help small business owners in the food business, or those who are thinking about starting a business.

CAMEO announces our two keynotes: Liza Braude-Glidden, Co-Founder and Creative Director of Beanfields Bean and Rice Chips and Evan Kleiman, host of KCRW’s ‘Good Food’ and cookbook author, the most recent Cucina Fresca.

Participants will learn about food policy in Los Angeles and California that highlight business opportunities including street vending, corner store conversions, healthy food procurement, food hubs and cottage kitchens.

Several new, innovative tools to help business owners with financials, credit, loans and business planning will be demonstrated.
The event takes place on December 3, 2013 at the Los Angeles Federal Reserve, 950 S. Grand Avenue from 9:00am to 4:00pm. Learn more about the agenda of ‘Food, Glorious Food Biz.’

CAMEO’s mission is to grow a healthy, vibrant, thriving environment for all entrepreneurs and start-up businesses by advancing the work of our statewide member network – the over 160 organizations, agencies and individuals dedicated to furthering the growth of micro-businesses in California. Last year, CAMEO member organizations assisted the creation of 21,000 businesses that created 38,000 jobs.

Read the original “Food, Glorious Food Biz” press release on PRWeb.

Liza Braude-Glidden bio

Women Entrepreneurs Symposium Lunch Keynote

Liza Braude-Glidden, MA is Co-Founder and Creative Director of Beanfields, a family-owned, values-based, healthier snack company that is all about beans. Beanfields Bean and Rice Tortilla Chips are certified gluten free, Non-GMO verified, and vegan. Beanfields is a certified B Corp on a mission to combine award-winning taste, healthier ingredients, and social and environmental good.

Liza co-founded the company with her husband, Reed Glidden and his brother, Roy Glidden. Beanfields Chips are now available in select stores throughout the USA, Canada and Australia and online throughout the US. In spite of its fast growth, Beanfields is still a home-based company with a core team of six employees working out of Liza and Reed’s home in West Los Angeles.
Liza is a scholar and trustee at the Center for Integral Wisdom, a think tank for evolving a global ethic for a global civilization. She writes and teaches about aligning your practical daily life with your deepest sources of meaning and fulfillment. Her next article, Your Unique Entrepreneur will appear in the next issue of The Integral Leadership Review. Liza and her husband Reed love growing beans and other vegetables in their backyard garden. To contact Liza, email

Taylor Giroux, Food Policy Panel

Taylor Giroux serves as a Legislative Aide to California State Assemblyman Mike Gatto (D—Los Angeles), working primarily on transportation, constitutional reform, elections and K-12 education. She began her career with Assemblyman Gatto as a fellow in the prestigious Capitol Fellows Program, a period during which the assisted Assemblyman Gatto in the passage of the California Homemade Food Act. Ms. Giroux previously worked in other government relations offices assisting in public policy development for clients. She has a natural feel for politics, thanks in part to growing up in a political family, and is active in professional and civic organizations including Capitol Network and the Capitol Fellows Alumni Association. A native of Sacramento, Ms. Giroux earned her Bachelor of Arts Degree from the University of San Francisco in Political Science.

Clare Fox, LA Food Policy Council

Clare Fox will be on the food policy panel of Food, Glorious Food Biz.

Clare Fox is the Strategic Initiatives Director for the Los Angeles Food Policy Council (LAFPC), an independent non-profit created by the City of Los Angeles. She collaborates closely with a large network of food advocates, government representatives and businesses to catalyze projects and build leadership capacity for a sustainable and equitable food system. Her policy advocacy focuses on urban agriculture, street food vending, and community economic development that creates equitable access to healthy food and promotes social justice. In this work, Clare runs business and leadership trainings and provides one-on-one consulting for neighborhood markets in low-income communities across the city who desire to sell more fresh and healthy food, and she project manages several corner store “conversion” projects. Previously, Clare worked with a wide range of community, environmental and labor organizations as a research, strategic planning and facilitation consultant, including projects for the UCLA Labor Center, the Los Angeles Community Garden Council and Green for All. For several years, Clare produced and taught radio production to young people throughout Los Angeles and the U.S. for Youth Radio and National Public Radio. Clare has a bachelor’s degree from Mount Holyoke College and a Masters in urban planning from UCLA. All her work is informed by over a decade participating in grassroots movements for social and racial justice.

Kiva Loans: Adult Care and Tattooing

Joy – PACE

Joy - PACEA loan of $5,000 helps Joy to pay for the rent for her dance school.

Joy started dancing at the age of three. When she was eight years old, she took a class at a studio with a friend and she absolutely loved it. The trial class was free, so the next weekend when she attended with her friend again, she gave the receptionist a paper bag full of change from her allowance, hoping it would be enough to pay for the class. She danced six days a week throughout her elementary, junior high and high school. With this passion, she has now opened her own dance studio to teach children and teens how to dance. This KIVA loan will help her to rent the space for the studio. (Read more…)

Posted 10/30/13

Ramon – Fresno CDFI

Kiva borrower Ramon works in his tattoo parlor, a Fresno-based microbusiness.A loan of $7,500 helps Ramon to open a tattoo and piercing shop.

Ramon has always been an artist at heart. At the age of 10, he was an aspiring artist drawing pictures of celebrities and cartoon characters. Ramon is looking for funding to open a tattoo and piercing shop and purchase the necessary equipment. With this funding, Ramon will create three new jobs, employing two new tattoo artists and a piercing professional. (Read more…)

Posted 11/4/13

Taneisha- Fresno CDFI

Taneisha hopes to open her own microbusiness with help from Fresno CDFI and Kiva, an adult care facility operating out of Fresno.A loan of $5,000 helps Taneisha to equip the adult care facility with the proper furniture needed to operate.

Taneisha, a single mother of three children, has always dreamed of owning her own adult care facility. For fourteen years, she has worked in adult care homes, in addition to caring for her disabled child and uncle. Now, she looks to open her own adult care facility and utilize her experience and education. Taneisha will create two jobs with this project, one manager position and one assistant manager position. (Read more…)

Posted 11/6/13

National Entrepreneurship Month

CAMEO celebrates National Entrepreneurs Month in November. CAMEO recognizes the importance of the entire spectrum of small businesses.

San Francisco, CA – CAMEO celebrates and recognizes the risk-taking and innovation of all entrepreneurs across the entire spectrum of small business for National Entrepreneurship Month. We want to especially recognize those who don’t get much media attention.

Kudos to Lydia Mendez who invested her $20,000 of savings from working in the fields and now owns her own taqueria in Watsonville, CA. We celebrate Jessica McGinty whose “right to remain curly” came after experimenting with hair products in her own kitchen and expanded into a company that sells nationwide. And cheers to Kevin Ho and Juan Miron who own MIHO Gastrotruck in San Diego and have tweeted themselves to ride the food truck crazy and employ over 17 people.

“When most people think of entrepreneurs, they think of Mark Zuckerberg or Steve Jobs. They think of businesses like Twitter, Instagram and Task Rabbit,” says Claudia Viek, CEO of CAMEO. “When I think of entrepreneurs, I think of local small business people who took the risk to run their own business and take control of their families’ financial situation and have become the foundations of their neighborhoods.”

According to the Association of Enterprise Opportunity micro-businesses are 88% of all businesses, generate $2.4 trillion in receipts, account for 17% of GDP and employ more than 31 million people.
“Although, most of the resources and attention go to high-tech firms looking to be the next big thing. Annually, venture capitalists invest between $20-30 billion into more than 3,000 companies*.,” says Claudia Viek, C.E.O. of CAMEO. “With a small fraction of the money, micro enterprise development organizations served over 200,000 businesses with entrepreneurial training (think mini-MBA) and microloans (loans under $50,000).”

According to Association for Enterprise Opportunity micro-businesses are 88% of all businesses, generate $2.4 trillion in receipts, account for 17% of GDP and employ more than 31 million people.

With less than three percent of the money, micro-businesses employ more people than venture capital firms and generate about 2/3 of the GDP.

CAMEO’s mission is to grow a healthy, vibrant, thriving environment for all entrepreneurs and start-up businesses by advancing the work of our statewide member network – the over 160 organizations, agencies and individuals dedicated to furthering the growth of micro-businesses in California. Last year, CAMEO member organizations assisted the creation of 21,000 businesses that created 38,000 jobs.