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Wen-Fei Hsu-Blackwell is one of some twenty immigrant women who
are well on the path to realizing the American dream. With the help
of an enterprising new Bay Area organization, C.E.O. Women, Wen-Fei
graduated to a new life last June, overcoming fears and cultural
barriers to achieve her long–held goal of operating her own
business.
Wen-Fei’s interest in art had led her to study commercial
design in Taiwan, and some innovative women professors encouraged
her dreams. When she married an American teacher and moved to California,
she enthusiastically entered an M.F.A. program at the Academy of
Arts in San Francisco.
But she was not ready to fulfill her ambitions. Like so many newly
arrived immigrants, Wen-Fei met with barriers on many fronts. She
lacked basic information on how to start a business in the U.S.,
and her search for independent work was unsuccessful. With limited
English skills, she could not successfully pursue an academic program.
She summarized her initial attempts in this way: "In the first
two years I cried a lot, almost every week. Everything was new here.
I needed to learn English. I needed to make money. But nobody would
help me. I had to do everything myself. It was all so hard. I felt
like a baby again.”
C.E.O. Women gave Wen-Fei just the kind of solid, practical training
she needed. She enrolled in the Micro-Enterprise Training program,
and says that it provided her with fundamental and critical skills,
like how to get a business license and market her business. But
just as important, C.E.O. Women's classes gave her courage, friendship,
and heightened self-esteem: "C.E.O. Women helped my English,
taught me all of the steps I need to take to start my business,
and how to protect myself. I now have more confidence because I
know what I should do. I don't cry anymore. I am doing it. I have
my own graphic design company!"
C.E.O Women paired Wen-Fei with an experienced business coach who
also helps her with English as a Second Language (ESL). And she
does have one other goal: "I want to give back to the people
that helped me. Maybe when my business is successful I can be a
C.E.O. Women coach and help other immigrant women be successful."
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