California Association for Microenterprise Opportunity

  Microenterprise Success Stories > Shoshana Frumkin
SHOSHANA FRUMKIN
OWNER, ON THE SPOT MASSAGE AT WORK
 

 

After depending on public assistance for nearly fourteen years, Shoshana Frumkin has achieved success as an entrepreneur, transitioning from welfare to On the Spot Massage at Work, her massage and nutritional counseling business.

Shoshana graduated from Women's Initiative for Self-Employment's Managing Your Small Business course in May 2000, and with the help of a Women's Initiative counselor, developed a welfare-to-work self-employment plan. This plan allowed her to continue receiving TANF benefits while studying massage and nutrition, developing a business plan, and formalizing her business. Today, she no longer receives any public assistance.

With Women's Initiative's help, Shoshana improved her skills in communication and parenting, and her self-confidence increased. She is now a certified nutritional consultant, and supports her family primarily with self-employment income, relishing her economic independence.


 

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Updated May 1, 2007