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Online Practitioner Workshop
Managing Your Media Campaign for Microenterprise Development
Tuesday, September 13, 2005, 10:00am—11:30am PDT
The media provides many opportunities to build public
support for microenterprise development. It's important for microenterprise
practitioners to understand how to develop the message, prepare
media materials, host media briefings, write op-ed articles, and
interview with the media.
Join Kim Pate and Jerome Uher of CFED as they provide practitioners
with their recommendations for a successful media campaign to gain
public support for microenterprise development. This web-based teleworkshop
will provide an overview of the key points to consider when working
with the media, samples of successful media efforts, and a starter
tool kit for your own campaign.
California microenterprise practitioners can use this workshop
to help prepare for California Microenterprise Development Month.
Joining the presenters will be representatives from Townsend Public
Affairs, Inc. who will speak on how to tie media management with
advocacy efforts.
The workshop will cover:
· Cultivating and
maintaining good relationships with the media;
· Developing consistent
messages that inspire action and
support for microenterprise;
· Garnering broad
public awareness of microenterprise development
through the effective use of client success stories;
and
· Promoting significant
and pervasive investment in microenterprise
as an anti-poverty and/or economic development
strategy.
Who: Kim Pate, Director of Field Development, and
Jerome Uher,
Communications Director, both of Corporation for Enterprise Development
(CFED).
Click here
for bios >
When: Tuesday, September 13, 10:00am—11:30am
PDT
Where: This is a virtual, web-based event and teleconference—you
will be able to access the event from anywhere with a telephone
and an Internet connection. Please make sure your system meets the
requirements for joining this
workshop.
Who Should Participate: Any and all microenterprise
staff involved with managing communications or working with the
media to advance support for microenterprise.
Cost: $20 per organization.
Note: Access to one phone and computer line is included with
your $20 registration fee.
As many people as can participate on one phone line are welcome
to attend for no additional charge. If you desire additional phone
lines, they will be charged at $10.
Technical Requirements: CAMEO's Online Practitioner Workshops
utilize web conferencing technology to save you the expense of traveling
to in-person trainings. Please review our Online
Workshop Technical Requirements to make sure your system is
ready to join the web conference.
Don't miss the rest of CAMEO's
2005 Online Practitioner Workshop Series:
Entrepreneur Training for Immigrants: an ESL
Approach
Online Practitioner Workshop
October 6, 2005, 10:00am–11:30am PDT
Click here for details
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